Blog: A regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.
It’s easy to get frustrated and just stop blogging, but once you experience the benefits, you’ll understand that your blog can have a tremendous impact on your business by attracting traffic to your site.
Following are 5 proven strategies that can help you increase the traffic to your blog.
1. Know your niche
While you may be interested in exotic travel destinations and weight loss, you’ll confuse your audience if your content doesn’t follow a clear theme. Decide who your target audience is, what they want to read, and what specific messages you want to convey.
2. Write more [Consistency is the Key]
Consistency creates trust. When you publish 2 or 4 blog posts a week, your traffic and your conversations take a sharp turn upward. Studies show that the more often you update your blog, the more traffic it will receive.
3. Incorporate keywords in your blog
Speaking of SEO, keywords are at the heart of SEO. One of the easiest ways to generate more traffic to your website is to ensure that every page on your site has a keyword strategy.
Incorporate that phrase into the title of the post, the headline on the page, within the content on the page at least two times, in a featured image on the page, and also as part of the page link.
Keyword concentration helps Google understand what that page is about, which can ultimately lead to more traffic from the search engines.
4. Add video to your blog
Google owns YouTube, which is one of the many reasons that videos can drive more traffic to your site.
Supplement the written content on your blog with short videos that are informative and entertaining.
Watch the video for more information
5. Include Photos
Studies have shown that photos in blog posts boost readership.
Keep in mind that you can’t just pull any photo from Google because you risk violating copyright laws. Instead, locate royalty-free images from a site like Clipart.com
6. Write better titles
The titles for your blog posts are almost more important than the content itself. That’s because titles help potential readers decide whether they should click and read more.
Pay attention to the article titles you see on magazine covers.
7. Promote your blog with social media
Share each new blog post across your social media networks, including Twitter, Linked In, Facebook, Google+, and Pinterest.